"Pop music plays an important role in the life of a lot of young people. They often identify themselves with particular pop stars. The high credibility of the artists - who are non-smokers themselves - supports the message "Be cool - don't smoke" and underlines that non-smoking is "cool" and "in". As with the European football stars who appeared in the first ads of the campaign, the strong statements against smoking by these idols and role models will support young people in their decision not to smoke.
The campaign ads vary in the different Member States to take account of the popularity of individual stars in respective countries.
Music stars who speak out against smoking in the campaign ads are, among others: Moby ("In this world"), Sophie Ellis Bextor ("Murder on the dancefloor"), Tiziano Ferro ("Imbranato"), Natural ("Put your arms around me"), A-Teens ("Floor filler"), David Charvet ("Jusqu'au bout"), Billy Crawford ("You didn't expect that"), Leningrad Cowboys ("There must be an angel"), Loona ("Rhythm of the night"), Wonderwall ("Just more"), Liberty X ("Just a little"), Keti Garbi ("Ti theloun ta mati sou"), B3 ("I.O.I.O"), Chayenne ("Boom boom") and B4-4. B4-4 is also recording the official campaign song "Feel free to say no" which will be released in January.
The kick-off of the EU's anti-smoking campaign to help combat smoking among children and adolescents was supported by UEFA and the first campaign ads aired during the World Cup included non-smoking European football stars. Their commitment, their willingness to perform and their skills are positive characteristics with which young people identify." This article is what I have read about European Commission campaign abot anti-smoking. This campaign is effective because people nowadays are influenced by music a lot so this campaign is the effective and easiest way to attract people to stop smoking.
